Design for Social Business in the Sustainable Development Goals: the case of Yunus Social Business as a contributor to social equity

Abstract

The creation of new business models is an emerging topic within several research areas, and part of them has been directed to real contexts, to solve social problems. As an example of the application of this principle, there is Yunus Social Business, an institution that aims to expand the concepts of Social Business. This type of model is based on generating an enterprise that has the purpose of solving a social problem and, many times, of community interest. Therefore, in this article, characterized by a case study methodology, the bases of Social Business and the involvement of this enterprise with Strategic Design are presented. It brings a discussion about how these concepts relate to the Sustainable Development Goals of the United Nations, both applied in the case of Yunus, in which there is the encouragement of social equity and the search for the development of communities.