KELAYAKAN EKONOMI USAHATANI JAGUNG HIBRIDA DAN NON HIBRIDA DALAM PENENTUAN BENIH YANG TEPAT UNTUK DITANAM DI KECAMATAN PURI KABUPATEN MOJOKERTO

Abstract

A person's attitude to product attributes varies because of the trust and evaluation of the attributes owned by the product, will ultimately determine the purchase interest of a product, based on its superior attributes. The research objectives are: 1). Analyzing the attitude of farmers' confidence in choosing Hybrid and Non Hybrid seeds in corn farming. 2). Knowing the superior attributes of hybrid and non-hybrid corn seeds that are chosen by farmers. 3). Analyze the economic feasibility of Hybrid and Non Hybrid corn farming. To find out the first and second objectives, the Fishbein multi-attribute model analysis is used, while the third objective is to use farm economic analysis, namely the analysis of the cost and revenue ratio (Return and Cost Ratio). Research results: 1). Farmers consider the most important attributes in choosing hybrid corn seeds (P-21), (Bisi-2) are Production, Growth Power, Brand, Efficiency of Fertilizer Use, Seed Availability and Seed Price. While the attribute of resistance to drought is seen as the least important compared to other attributes. The most important attributes of Non Hybrid (local) corn seeds are Seed Price, Growth Power, Production, Brand, Drought Resistant and Efficient Fertilizer Use. Whereas the attribute of Seed Availability is seen as the least important compared to other attributes. 2). The superior attributes chosen by farmers in corn farming using Hybrid seeds (P-21), (Bisi-2) are Production, while Non Hybrid (Local) corn seeds are Seed Prices. 3). Corn farms that use Hybrid (P-21) and (Bisi-2) seeds, are more efficient than Non-Hybrid (Local) seeds, and are economically profitable and feasible.