STRATEGY TO STRENGTHEN THE LEGALITY SUPERIOR PRODUCTS IN PENGADAH VILLAGE, NATUNA REGENCY

Abstract

As an archipelagic country, Indonesia has border areas with neighboring countries. Natuna Regency is one of the outermost regions of Indonesia administratively bordering three countries, namely Vietnam, Cambodia, and Malaysia. The geographical location in the middle of the North Natuna Sea, problems with climate influences is very vulnerable to occur in the agricultural and fishery potential development in Natuna Regency. The majority of the livelihoods of the Pengadah Village residents are fishermen. Implementing the Research Program by the Institute of Research and Community Service, Universitas Brawijaya in Pengadah Village, Northeast Bunguran District, Natuna Regency has entered its 4th year (2021) with the topic of strengthening the institutional and legality for superior products. The Research Program carried out institutional strengthening and legality of superior village products through marketing and branding content training activities, making souvenirs from seashells, developing Geopark tourism, assisting marine cuisine and preparing legal legality for Village Owned Enterprises, Tourism Awareness Group and Batik SMEs. The acceleration of Pengadah Village to become an independent village in the National Border area requires cooperation between Universitas Brawijaya and the local Natuna Regency Government.