Development of E-Marketplace in Department of Agriculture Food Crops and Horticulture as a Means to Expand The Market of Processed Food

Abstract

Department of Agriculture Food Crops and Horticulture has a task to develop an activity to increase the production of agriculture and horticulture, and also develop the business of food crops and horticulture. One of its partner to do the task is Aspemako. Aspemako is an association of business of processed food. In this paper we take a case in Gunung Kidul District. Currently in marketing part, the Aspemako puts its products in a tent in front of the Department, so the market is very small and the business becomes sluggish. In that way Aspemako needs a new means to expand the market to increase their business. The development of the e-marketplace follows water fall process model, like analysis, design, implementation and testing. From the testing it is sure that the e-marketplace is running well and it is a decent tool for Aspemako to increase the market of processed food.