Analisis Pengaruh Electronic Word Of Mouth Dan Citra Destinasi Terhadap Minat Berkunjung (Studi Kasus Ladaya Kutai Kartanegara)

Jurnal Ekonomi & Manajemen Indonesia Pub Date : 2021-12-03 DOI:10.53640/jemi.v21i2.956

D. Dilla, Sugeng Raharjo, Heru Suprapto

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引用次数: 1

Abstract

Abstract: The purpose of this study was to determine the effect of electronic word of mouth and destination image variables on visiting interest either partially or simultaneously. Besides that, to find out the variables that have the most dominant influence on visiting interest. This research is a quantitative study using multiple regression analysis techniques with the help of the SPSS 20.0 for Window program, using a questionnaire with a sample of 91 (ninety one) from a population of 910 (nine hundred and ten) visitors to Ladaya. The results showed that the variable electronic word of mouth (X1) and destination image (X2) had a simultaneous and partial effect on visiting interest (Y). From the t test, it can be seen that the electronic word of mouth (X1) variable has a greater t-count coefficient than the destination image (4.631>3.881). Thus, it can be concluded that the electronic word of mouth (X1) variable has the most dominant influence on interest in visiting Ladaya Kutai Kartanegara. Keywords: Electronic Word Of Mouth, Destination Image, Visiting Interest

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摘要:本研究的目的是确定电子口碑和目的地形象变量对旅游兴趣的影响，包括部分影响和同时影响。此外，找出对旅游兴趣影响最大的变量。本研究是在SPSS 20.0 for Window程序的帮助下，使用多元回归分析技术进行定量研究，使用问卷调查，从910名(9910名)游客中抽取91名(91名)样本。结果表明，变量电子口碑(X1)和目的地形象(X2)对游客参观兴趣(Y)具有同步和部分影响，从t检验可以看出，电子口碑(X1)变量的t-count系数大于目的地形象(4.631>3.881)。由此可见，电子口碑(X1)变量对参观Ladaya Kutai Kartanegara的兴趣有最主要的影响。关键词:电子口碑，目的地形象，访问兴趣

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Jurnal Ekonomi & Manajemen Indonesia

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