IMPACT OF THE COMPANY'S SERVICE QUALITY DIMENSION ON CUSTOMER CUSTOMER SATISFACTION AT IMALEZ MULTY CORP COOPERATIVE

Abstract

The purpose of this study is to examine the effect of the relationship between reliability, responsiveness, assurance, empathy and physical evidence of satisfaction at effect of service quality dimension on customer satisfaction in imalez multy corp. The results show that reliability has no significant effect on satisfaction, this is evidenced by the sig value. the count is greater than 0.05, ie 0.669> 0.05. Responsiveness has a significant effect on satisfaction, this is evidenced by the sig value. the count is smaller than 0.05, ie 0.011 <0.05. Warranty has no significant effect on satisfaction, it is proved by sig value. the count is greater than 0.05, ie 0.985> 0.05. Empathy has no significant effect on satisfaction, this is proved by the sig value. the count is greater than 0.05, ie 0.438> 0.05. Physical evidence has a significant effect on satisfaction, this is evidenced by the sig value. the count is smaller than 0.05, ie 0.019 <0.05.