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Abstract

of pork and forecasting the selling price of products; abstract and logical – for formulating conclusions and research results. The information base of the study is the data of the State Statistics Service of Ukraine and 100 agricultural enterprises of the Cherkasy region that are engaged in the production of pork. Results. With the help of regression analysis, the dependence between the factors affecting the selling price of pork was determined, the quantitative assessment of the parameters and their statistical reliability was carried out. The obtained results made it possible to draw reasonable conclusions about the current state of the process and its development in the future. A quantitative assessment of the dependence of the retail price of pork on the income of the population in the regions of Ukraine was carried out. The main results of the study can be used to predict performance characteristics based on actual, random and calculated factors. The developed econometrical model of forecasting and planning the selling price of pork will contribute to the improvement of the system of forming production plans for the short-term period and will make it possible to increase the company’s income.