Understanding the Usage Characteristics of Personalized Online Video Services

IEEE INFOCOM 2019 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS) Pub Date : 2019-04-01 DOI:10.1109/INFCOMW.2019.8845313

Jingying Li, Zhaohua Wang, Zhenyu Li

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Abstract

Personalized online video services, including personalized live streaming and personalized short video services, have gained immense popularity and social influence. Understanding their usage characteristics is fundamental for service providers, app developers and network operators. Using a dataset of over 2 billion access logs from a cellular network, this paper examines the usage pattern and user behavior of personalized online video services. Our key observation is that, in spite of the significant differences in used devices and interests in other apps, the users in both personalized live streaming and personalized short video services are mainly entertainment oriented. Besides, these two services show limited association with the traditional online video service. We also reveal that the user moving range is a key factor that influences user engagement in personalized short videos, but not in personalized live streaming. Other observations include biased spatial usage distribution and heavy-tailed usage time distribution for both types of services.

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了解个性化在线视频服务的使用特点

个性化网络视频服务，包括个性化直播和个性化短视频服务，已经获得了巨大的人气和社会影响力。了解它们的使用特征对服务提供商、应用程序开发人员和网络运营商来说至关重要。本文使用来自蜂窝网络的超过20亿个访问日志数据集，研究了个性化在线视频服务的使用模式和用户行为。我们的关键观察是，尽管使用的设备和其他应用程序的兴趣有很大差异，但个性化直播和个性化短视频服务的用户主要以娱乐为导向。此外，这两种服务与传统在线视频服务的关联有限。我们还发现，在个性化短视频中，用户移动范围是影响用户参与度的关键因素，而在个性化直播中则不是。其他观察结果包括两种服务的有偏空间使用分布和重尾使用时间分布。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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IEEE INFOCOM 2019 - IEEE Conference on Computer Communications Workshops (INFOCOM WKSHPS)

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