Using system dynamics to simulate the strategic planning of the mobile commerce terminal (MCT) industry and mobile commerce diffusion

Abstract

Mobile commerce refers to business activities over mobile terminals. A system dynamics (SD) approach is used to analyze how the strategic planning of the mobile commerce terminal (MCT) industry will influence the process of mobile commerce diffusion in a market. We study mobile commerce market development in a country as a dynamic social economic system. The simulation model is based upon the mobile commerce diffusion simulation model. We create a model for the Chinese market for the purpose of simulating MCT strategic planning and mobile commerce diffusion. The SD model is useful for providing an understanding of the process of mobile commerce diffusion and the formulation of strategies for the MCT industry.