Social Media for Social Good: A Study of Experiences and Opportunities in Rural Australia

L. Given, D. Winkler, Kathryn Hopps-Wallis
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引用次数: 5

Abstract

Social media platforms are espoused as helpful for overcoming geographic isolation for rural people and businesses; connecting them with local, national and global communities. Yet, little research has been conducted to document social media use by rural residents. This paper explores the social media experiences of 62 rural Australians, gathered through focus group and individual interviews. Results reveal the varied ways that rural residents use social media, for personal and work activities. Positive and negative perceptions of social media tools provide detailed insights into rural residents' views. Participants highlighted opportunities to harness the potential of social media to further their business interests, to build social networks and to advocate for issues important to rural people.
社会公益的社交媒体:澳大利亚农村的经验与机遇研究
社交媒体平台被认为有助于农村人民和企业克服地理隔离;将他们与地方、国家和全球社区联系起来。然而,很少有研究记录农村居民使用社交媒体的情况。本文通过焦点小组和个人访谈的方式,对62名澳大利亚农村人的社交媒体体验进行了探讨。结果显示,农村居民使用社交媒体的方式多种多样,包括个人活动和工作活动。对社交媒体工具的积极和消极看法提供了对农村居民观点的详细见解。与会者强调了利用社会媒体潜力促进其商业利益、建立社会网络和倡导对农村人民重要问题的机会。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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