Ethical Challenges of Global Media

D. N. Wachanga
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Abstract

and community might be a somewhat harder sell. I fully embrace community as a guiding principle, and it is heartening to see that principle given such a central position. I have always believed that a central goal of journalism is to make the world a better place—to serve the common good. Transparency is intriguing, and I am tempted by what it may accomplish, but I also worry that such a heavy emphasis on transparency may result in us expecting too little of journalists and too much of audiences. For journalists, transparency could serve to let them off the hook from doing the much-needed work of sense-making. In other words, transparency could be used as an excuse for not truly getting to the bottom of issues. (For the record, McBride and Rosenstiel contend that transparency does not equate to a lower bar.) For audiences, it might be the case that encouraging transparency simultaneously encourages the trend toward niche consumption. We are already seeing how easy it is for citizens to inhabit a news echo chamber; putting such a heavy emphasis on transparency could further enable this. In fact, McBride and Rosenstiel point out that “in a world in which an increasingly polarized public can choose from a wide array of sources for news, some consumers will demand this transparency” (p. 91). I worry that this demand emanates not from an interest in taking time to sort the reliable from the suspect but rather from a (perhaps more passive) desire to find news that simply reinforces consumers’ own points of view. It could be that my assessment of transparency sells both journalists and citizens short. I hope I am wrong. Regardless, however, of whether transparency stands up as one of three guiding principles for journalism, the concept certainly deserves consideration. What also deserve consideration are the questions offered at the end of the 14 case studies featured in The New Ethics of Journalism (one case for each chapter). Journalist Caitlin Johnson wrote each of the cases, and many of her questions do an exceptional job of prompting ethical reflection about issues related to those cases. In fact, in some instances, the questions help draw out the ethical ramifications of a case that is not explicitly about ethics, and they even help tie the chapters to their corresponding principles of truth, transparency, and community. These are the kinds of questions that work well not only in a classroom but also in a newsroom. Many of them get beyond the obvious and help stimulate the kind of ethical analysis that is so essential to working through an issue in a sophisticated way. In the end, The New Ethics of Journalism helped me better understand the landscape of journalism in the digital age; it encouraged me to reflect on what should matter most for journalism in this new landscape; and at times, it even prompted me to talk back. A book that can do all of these things is worth the read.
全球媒体的伦理挑战
而社区可能有点难以推销。我完全接受社区作为指导原则,看到这一原则被赋予如此重要的地位,我感到很振奋。我一直相信,新闻的中心目标是让世界变得更美好——为共同利益服务。透明度很吸引人,我对它可能实现的目标很感兴趣,但我也担心,如此强调透明度可能会导致我们对记者的期望过低,对观众的期望过高。对于记者来说,透明度可以让他们摆脱做那些非常需要的理解工作的困境。换句话说,透明度可能被用来作为不真正触及问题根源的借口。(郑重声明,麦克布莱德和罗森斯蒂尔认为,透明度并不等于降低标准。)对于受众来说,鼓励透明度的同时也鼓励了小众消费的趋势。我们已经看到,对于公民来说,居住在一个新闻回音室是多么容易;如此强调透明度可以进一步实现这一点。事实上,麦克布莱德和罗森斯蒂尔指出,“在一个日益两极分化的公众可以从广泛的新闻来源中进行选择的世界里,一些消费者将要求这种透明度”(第91页)。我担心,这种需求并非来自于花时间从可疑信息中挑选可靠信息的兴趣,而是来自于一种(或许更为被动的)渴望,即寻找能强化消费者自己观点的新闻。可能是我对透明度的评估低估了记者和公民。我希望我是错的。然而,不管透明度能否成为新闻业的三大指导原则之一,这个概念当然值得考虑。同样值得考虑的是《新闻新伦理》中14个案例研究(每章一个案例)结尾提出的问题。记者凯特琳·约翰逊(Caitlin Johnson)撰写了每一个案例,她的许多问题在促使人们对与这些案例相关的问题进行道德反思方面做了出色的工作。事实上,在某些情况下,这些问题有助于引出与道德无关的案件的道德后果,它们甚至有助于将章节与相应的真理、透明度和社区原则联系起来。这些问题不仅适用于课堂,也适用于新闻编辑室。他们中的许多人超越了显而易见的,并帮助激发了一种道德分析,这对于以复杂的方式解决问题是至关重要的。最后,《新闻新伦理》帮助我更好地理解了数字时代的新闻格局;它鼓励我反思,在这种新形势下,对新闻业来说,什么才是最重要的;有时,它甚至促使我反驳。一本能做到所有这些事情的书值得一读。
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