Pemanfaatan E-Commerce Terhadap Penjualan Kendang Jimbe Blitar

Abstract

Kendang jimbe is one of the souvenirs from Blitar. In 2019, Kendang Jimbe Wawan was able to meet consumer export demand from China by producing around 500 - 700 drums every day with a production process of only five days, starting from the process of turning, polishing, painting, carving to installing leather. During the Covid-19 epidemic, the production of drums in demand drastically decreased the demand for drums, one of which was the jimbe wawan drums in Tanggung Village. Through the activities carried out, we are trying to help Kendang Jimbe Wawan in marketing his products through internet media (e-commerce) with a B2C approach. Based on observations for 1 month, the demand for Jimbe Wawan drums was able to increase by about 3% from the previous month's demand.