Data Analysis of Customer Flow in Marketing Network

Abstract

The data of customer flow is very important in marketing management since it could mirror many aspects such as customers' interests, locations, hobbies and so on. Workflow technology was used to make a variety of customer relationship management business be closely linked, and to obtain effective integration of marketing, sales and customer service. All customer-oriented business will be integrated to provide a unified business platform, through continuous improvement and management of enterprise sales, marketing, customer service and support and other business processes which related to customers relationships and to improve automation in marketing. Furthermore, it also enhances the enterprise's key competitiveness fundamentally.