Research on Influencing Factors of Consumer Behavior Based on Wechat Stores

Abstract

With the continuous improvement of Internet technology, Internet users growing, online shopping consumers continue to increase, electric business platform number and size are also on the increase, the ensuing competition is more and more teeth. One of the shopping platforms has its unique advantages. Nonetheless, in each big electric business enterprise in order to make a massive increase in sales and profit, WeChat store platform to meet consumer demand, in the huge competition draw consumer attention in order to get more profit. Based on WeChat store platform of consumer shopping behavior related research on the basis of the summary of the seven factors, from the perspective of WeChat store consumers, using SPSS software, the influencing factors of consumer purchase behavior data analysis and research, for WeChat shop platform and WeChat shop stores provide some enlightenment for the establishment of marketing strategy.