Creation of customer value innovation with refined service: Taking ABC life logistics company in Taiwan as an example

2010 International Conference on Logistics Systems and Intelligent Management (ICLSIM) Pub Date : 2010-05-06 DOI:10.1109/ICLSIM.2010.5461075

H. Hsiao, Jen-Chia Chang, Y. Yeh, Su-Chang Chen, C. Chou, C. Shen

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引用次数: 1

Abstract

This study aimed to discuss how to incorporate the concept of customer value and value innovation in life logistics services by case study, and redefined and developed an innovative service business strategy model in life logistic companies. The results provide a business model with three stages (preparation, construct model, and construct strategy). The value innovation of life logistics companies is based on customer-oriented concepts, including three operational directions, which are business operational beliefs, integrated information systems, high-quality service teams and mechanisms. With regard to the promotion of value innovation, a market gap must be recognized first, and after defining its position, a value innovation service model and executive strategy are further constructed. In the innovative process, three key success factors (conceptual innovation, 3C technology, and precise position) should be the bases to fully support and fulfill innovative service, and achieve value innovation.

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以精细化服务创造顾客价值创新——以台湾ABC人寿物流公司为例

本研究旨在透过个案研究，探讨如何将顾客价值与价值创新的概念融入生活物流服务，并重新定义与发展生活物流公司的创新服务经营策略模式。结果提供了具有三个阶段(准备、构造模型和构造策略)的业务模型。生命物流企业的价值创新是以客户为导向的理念为基础的，包括业务运营信念、集成信息系统、优质服务团队和机制三个运营方向。要推动价值创新，首先要认清市场缺口，在明确其定位后，进一步构建价值创新服务模式和执行策略。在创新过程中，三个关键成功要素(概念创新、3C技术、精准定位)应成为充分支持和履行创新服务、实现价值创新的基础。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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2010 International Conference on Logistics Systems and Intelligent Management (ICLSIM)

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