Impact of Pandemic on Online Marketplace Active Users

Abstract

This study aims to determine the Shopee Online Marketplace Active Users forecasting against the Covid-19 pandemic in 2021-2022. This study uses secondary data from the iPrice website with 11 years of data from the 2018-2020 period to support this objective. This research is a descriptive quantitative research using secondary moving average forecasting with time series. This study's results indicate that the second quarter of 2021 and the second quarter of 2022 will significantly increase online marketplace active users. It will be better if Shopee can make a promotion every month so that there is a promo every month so that the graph of the increase is stable. The result of this research, it is hoped that it can help the Indonesian economy amid the Covid-19 pandemic. Keywords—Covid-19, forecasting, moving average, online marketplace