Innovate to Accumulate

G. West
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引用次数: 1

Abstract

Read just about any literature, advertisement or media article, written within the last decade, describing a product, service or organization, and you can be sure of at least one inclusion of the word “innovation”. Sadly, the word “innovation”, in recent usage, has become so hackneyed it seriously runs the risk of metamorphosizing into an expression of a doubtful quality. This interview with Phil Robson, Managing Director, NIS Ltd, UK, explores this role and meaning of the “innovation” within the context of manufacturing industry.
创新积累
只要阅读过去十年里写的任何描述产品、服务或组织的文学作品、广告或媒体文章,你就可以肯定至少有一篇文章包含“创新”这个词。可悲的是,“创新”这个词在最近的用法中已经变得如此陈腐,以至于有可能演变成一种令人怀疑的表达方式。本文采访了英国NIS有限公司总经理Phil Robson,探讨了在制造业背景下“创新”的作用和意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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