SWOT Analysis of Guizhou Moutai

Abstract

Since Moutai's listing in China, its share price has generally risen and the market capitalization is firmly at the forefront of the Chinese liquor industry. However, with the development of the company, there are also some problems and threats coming to it. To keep this rising trend and stay on top of the liquor industry, the company must make some plans or strategies to solve those problems. This paper will analyze the situation of Guizhou Maotai in the development process through SWOT analysis method.