MEMASARKAN SHALAWAT: Dari Pasar Dakwah hingga Ekonomi Global

Nurul Huda
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引用次数: 1

Abstract

This article attempts to figure out the ways the commodification strategy which is carried out by Majelis Shalawat is not only to increase the number of majelis followers, but also to take advantage of their loves in order to increase and maintain the existence of the majelis in the midst of the religious industry in Indonesia. Using the critical discourse analysis method to the religious symbols of Syubbanul Muslimin in Probolinggo, this study finds that in shalawat stage with various religious symbols, there is an unavoidable economic mechanism, a pivot point between religion and market which certainly becomes a new hope on the one side as well as a challenge on the other side in the context of a global economy. This mechanism works through the formation of space (spatialization) in the virtual realm and the real network of the da'wah market.
本文试图找出Majelis Shalawat所实施的商品化策略不仅是为了增加Majelis信徒的数量,而且是为了利用他们的爱来增加和维持Majelis在印尼宗教产业中的存在。本研究运用批判话语分析的方法对《问题》中穆斯林的宗教符号进行分析,发现在宗教符号多样的沙勒瓦特阶段,存在着一种不可避免的经济机制,宗教与市场之间的一个支点,在全球经济背景下,这一方面必然成为新的希望,另一方面也必然成为挑战。这一机制是通过大华市场在虚拟领域和现实网络中形成空间(空间化)来实现的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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