{"title":"Emotions and Economic Shocks in a First-Price Auction: An Experimental Study","authors":"A. Riedl, Ronald Bosman","doi":"10.2139/ssrn.417660","DOIUrl":null,"url":null,"abstract":"We investigate experimentally whether emotions affect bidding behavior in a first price auction. To induce emotions, we confront subjects after a first auction series with a positive or negative random economic shock. We then explore the relation between emotions and bidding behavior in a second auction series. Our main results are: (i) the economic shock has a substantial impact on the experienced emotions of bidders; (ii) the emotional state systematically influences bidding behavior. Our findings show that for a good understanding of bidder behavior the emotions have to be taken into account.","PeriodicalId":321301,"journal":{"name":"Behavioral Marketing","volume":"150 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2003-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"23","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Behavioral Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.417660","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 23
Abstract
We investigate experimentally whether emotions affect bidding behavior in a first price auction. To induce emotions, we confront subjects after a first auction series with a positive or negative random economic shock. We then explore the relation between emotions and bidding behavior in a second auction series. Our main results are: (i) the economic shock has a substantial impact on the experienced emotions of bidders; (ii) the emotional state systematically influences bidding behavior. Our findings show that for a good understanding of bidder behavior the emotions have to be taken into account.