Baikal in Chinese Web-based Media of China

Abstract

The most ancient, the deepest, the purest lake on the mother Earth once and again makes you return to its shores. It attracts a great number of people from all over the world who search for inspiration, pure energy and appeasement. But at the moment, the Sacred Sea needs not only cries of admiration but rather protection, security — the real acts in preservation of the crystal purity water. The Chinese mass media pays particular attention to the topic of Baikal. Not only to its rich flora and fauna but also to the vital ecological problems. The article makes an effort to highlight some of these with reference to the Chinese web-based media.