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The Effects of Relationships between Chinese Consumers and Korean Cosmetics Retailers on Supportive Behavioral Intent : Examining the Moderating Effects of Personal Network

Journal of Speech, Media & Communication Research Pub Date : 2021-08-31 DOI:10.51652/ksmca.2021.20.3.3
Bumsub Jin, 홍익대학교 광고홍보학부 부교수, Young-Jib Yoon
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中国消费者与韩国化妆品零售商关系对支持行为意向的影响:人际网络的调节作用
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Journal of Speech, Media & Communication Research
Journal of Speech, Media & Communication Research
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