Examining the Critical Success Factors of Startup in Thailand Using Structural Equation Model

Srinual Nalintippayawong, Nattakit Waiyawatpattarakul, Supannada Chotipant
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引用次数: 10

Abstract

Startup is a fast-growing business model by funding from investors, however, it also has a high failure rate and risk. This research aims to examine critical success factors of and their relations in Thai startups. Structural equation model is applied for studying causal relationships between factors by using factor analysis and multivariable regression analysis. Based on sixteen observed variables, the results show that there are four critical success factors of Thai startups, namely support partner, business model, market opportunity, and customer perspective. Especially, the factors of the business model and support partner have direct effects on potential and success in startups. This research is a knowledge framework which assists, not only young startups to succeed their business, but also investors to evaluate investments in startups. Moreover, the paper also provides a literature review which is useful for researchers in the area of a startup.
运用结构方程模型考察泰国创业成功的关键因素
创业是一种快速发展的商业模式,依靠投资者的资金,但它也有很高的失败率和风险。本研究旨在探讨泰国创业公司成功的关键因素及其相互关系。采用结构方程模型,通过因子分析和多变量回归分析来研究各因素之间的因果关系。基于16个观察变量,结果显示泰国创业公司有四个关键成功因素,即支持伙伴、商业模式、市场机会和客户视角。特别是商业模式和支持伙伴的因素对创业的潜力和成功有直接的影响。这项研究是一个知识框架,不仅可以帮助年轻的创业公司取得成功,还可以帮助投资者评估对创业公司的投资。此外,本文还提供了文献综述,这对创业领域的研究人员是有用的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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