Development of a Computerized System for Fashion Business

Abstract

Although physical storefronts are still widely valuable and used, there has been substantial increase in electronic commerce in the fashion sector in recent years in Nigeria. The fashion sector alone presently accounts for 37% of e-commerce revenues to Nigeria’s economy and the Nigerian eCommerce revenue is led by Electronics & Media with 39.3%, followed by Fashion with 22.3% (Otaru, A. 2022).  The globalization of e-commerce has also had a significant impact on Nigeria’s fashion industry while the wider African e-commerce landscape is being pushed by sales in fashion despite the prevalent challenges. This study provides a literary resource to the body of knowledge of the Nigerian fashion and e-commerce industry. It identifies the key factors that contribute to the success of e-commerce fashion businesses in Nigeria and develops a workable computerized system specifically designed for e-commerce fashion businesses. By leveraging technology, fashion businesses can streamline their operations, improve customer experiences, and stay competitive in the ever-changing fashion industry. Observations were made to understand the current state of the fashion industry and the challenges faced by fashion businesses. Documentation was used to gather information about the history of the fashion industry and the evolution of e-commerce. Interviews were conducted with fashion designers, fashion business owners, e-commerce experts and customers to gain insights into the key factors that contribute to the success of e-commerce fashion businesses. The outcome of this study is a workable computerized system specifically designed for the fashion industry. The system is designed to help fashion businesses streamline their operations, improve customer experiences, and stay competitive in the ever-changing fashion industry.