Pemanfaatan Whatsapp Business dan Instagram Business sebagai media promosi UKM di kelurahan Sialang Sakti

ABSYARA: Jurnal Pengabdian Pada Masyarakat Pub Date : 2023-07-26 DOI:10.29408/ab.v4i1.6770

Nur Fitriana, Dewi Clarita, All Ouxtrisa Chandra Mei S

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Abstract

WhatsApp Business and Instagram Business are specialized applications of WhatsApp and Instagram, respectively, intended for individuals engaged in business activities. These free-to-download applications serve as valuable tools for promoting products and communicating with potential customers through social media platforms. However, based on information obtained from the Head of RW 03 in Sialang Sakti Village, Tenayan Raya Sub-District, the majority of SME owners in the area lack an understanding of the significance of WhatsApp Business and Instagram Business in fostering business growth. This research aims to provide socialization and training on the utilization of WhatsApp Business and Instagram Business to SME owners. The program was attended by 10 to 15 participants, consisting of SME owners. The methodology involved five stages: preparation of WhatsApp Business material, implementation of WhatsApp Business socialization, preparation of Instagram Business material, implementation of Instagram Business socialization, and training on using both WhatsApp Business and Instagram Business. The research findings indicate that this program has significantly improved SME owners' knowledge regarding promotion on WhatsApp Business and Instagram Business. Consequently, these SME owners are now capable of effectively utilizing these platforms to enhance their sales performance

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WhatsApp Business和Instagram Business分别是WhatsApp和Instagram的专门应用程序，面向从事商业活动的个人。这些免费下载的应用程序是推广产品和通过社交媒体平台与潜在客户沟通的宝贵工具。然而，根据从Tenayan Raya街Sialang Sakti村rw03负责人那里获得的信息，该地区的大多数中小企业主对WhatsApp Business和Instagram Business在促进业务增长方面的重要性缺乏了解。本研究旨在为中小企业主提供使用WhatsApp Business和Instagram Business的社会化和培训。参加该计划的有10至15名中小企业主。该方法包括五个阶段:准备WhatsApp Business材料，实施WhatsApp Business社会化，准备Instagram Business材料，实施Instagram Business社会化，以及使用WhatsApp Business和Instagram Business的培训。研究结果表明，该计划显著提高了中小企业主在WhatsApp Business和Instagram Business上的推广知识。因此，这些中小企业主现在能够有效地利用这些平台来提高他们的销售业绩

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ABSYARA: Jurnal Pengabdian Pada Masyarakat

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