The Implication of Accessing Hospital's Social Media and Other Digital Communication Channels During COVID-19 Pandemic

Abstract

The use of social media and other online platforms have increased during the COVID-19 pandemic. Hospital is one of the institutions managing social media and other digital communication media during the corona pandemic. However, number of accesses to social media and other digital communication channels by the public has not been identified. Therefore, the study aims to describe access to the hospitals' social media and its impact. Two hundred sixty-two respondents were involved in this study, selected using a consecutive sampling method. Data collection was using an online questionnaire to obtain the social media's access information. Various variables are used in this research including demographic characteristics, social media ownership, frequency of access to social media and other digital communication channels based on personal perspectives. Results of this study showed that most respondents visited the official website, Instagram, and webinars managed by hospitals. Access to social media and other platforms give benefits for both, community and hospitals.