Search Engine Optimization (SEO) for Websites

Abstract

With the growth of the Internet in the recent years, search engines such as Google, Bing, and Yahoo are becoming more and more crucial and reliable. The role of search engines is to index billions of web pages and display only the most relevant results for a given search query. When creating the website, many webmasters forget to take into consideration an essential factor, which is making the world aware of their website. Most of the times the main focus is set on making the website as user-friendly as possible, stable, fast, and secure. However, all of these techniques can be useless if the website does not have any visitor or people just cannot find it. To solve this problem, and to enhance the structure of the website to become more search-engine-friendly, a web application is developed to analyze any given webpage and to provide information on how to enhance and improve its structure to make it more search-engine-friendly and to improve its ranking on search engines. This process is also known as Search Engine Optimization (SEO).