A Comparative View on Images of Womanhood in the Consumer Society

Abstract

The focus of the paper on images of womanhood in the Consumer Society, making a discussion respectively from the perspective of women’s body image, body Politics and apologetic, sexual expression and a resistance in US society, and from the perspective of shaping the image of the so-called perfect chinese woman, "being Consumed as a commercial product", which has hindered the growth of these women as self-esteem, independent, qualified individuals. A gender hierarchy that advantages men over women survived the profound social and economic reorganization in the contemporary China and United States, then, continues to be widespread, but there are different images of womanhood in different countries.