Explanations to the Failure of Nokia Phone

Abstract

Nowadays, with the application and popularization of 5G technology, the efficiency and convenience of mobile phones have made people live with the indispensable part of their lives. While the mobile phone market is experiencing rapid development, we should also continue to reflect, so as not to repeat the tragedy of Nokia. In 2013, the mobile phone business of Nokia was acquired by Microsoft. This incident marked the temporary departure of the former mobile phone industry giant Nokia from the personal mobile phone market. In the past ten years, Nokia subsequently tried to make a breakthrough in smartphone manufacturing, but all attempts ended in failure. The development of networks and technology has made the mobile phone market very competitive today. The failure of Nokia has heavily increased the sense of crisis among various mobile phone brands. This article uses case analysis method to study some issues that mobile phone manufacturers should pay attention to. Taking Nokia as an example, this article analyzes related issues. Finally, some important reasons for the business failure of Nokia phone are summarized. Mobile phone manufacturers cannot be too confident to ignore the market and consumers, and they are supposed to continue searching for new core competence.