Research on Hema's Business

Abstract

New retailing is replacing the traditional retailing method and emerging everywhere in people's lives. Compared to traditional markets, where fresh products are sold on certain fixed time every morning, new retailing is bringing customers more than fresh and high-quality products. It brings convenience in purchasing time to people, especially young people who are busy with work and social life. As a representative in new retailing, Hema is expanding with unimaginable speed. Until the end of 2018, Hema has possessed more than one hundred branches in over 16 cities in China. What's more, Hema has generated revenues more efficiently and enjoys higher user transmission rate and customer loyalty than traditional markets. This paper is concerned about the business model of Hema, and tries to analyze its strengths and weaknesses.