Antecedents of panic buying in supermarkets during the early phase of the Covid-19 pandemic: The direct effect of Perceived Scarcity, Emotions, and Social Media Information Overload

Aufa Shandra Tama, S. Syafrizal, Rahmat Eka Putra
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Abstract

One of the main factors that cause panic buying is a crisis situation. The global Covid-19 outbreak has prompted consumers to panic buying. Especially experienced by consumers of retail stores in the city of Padang (West Sumatra-Indonesia). This phenomenon prompted researchers to examine the effect of perceptions of product scarcity, emotions, and social media consumption on panic buying in the city of Padang. Total of 125 samples were obtained through an online survey questionnaire. The data were analyzed using the Structural Equation Model with the SmartPLS statistical tool. The results of the study show that emotions and social media information have a positive and significant influence on panic buying. However, the perception of scarcity has no significant effect on panic buying. The results of the study are then discussed and have implications for the development of theory and practice.
Covid-19大流行早期超市恐慌性购买的前兆:感知稀缺性、情绪和社交媒体信息过载的直接影响
造成恐慌性购买的主要因素之一是危机情况。全球新冠肺炎疫情引发了消费者的恐慌性购买。尤其是巴东市(印度尼西亚西苏门答腊)零售商店的消费者。这一现象促使研究人员研究了巴东市对产品稀缺、情绪和社交媒体消费的认知对恐慌性购买的影响。通过在线问卷调查共获得125份样本。数据分析使用结构方程模型与SmartPLS统计工具。研究结果表明,情绪和社交媒体信息对恐慌性购买具有显著的正向影响。然而,稀缺感对恐慌性购买没有显著影响。然后对研究结果进行讨论,并对理论和实践的发展产生影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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