Trips Agreement – World Trade Organization

Abstract

“Trademarks are signs that identify goods or services offered on a market. Trademarks are nothing new. For example, Ancient Greeks and Romans stamped or inscribed on various groups an identifying symbol or name. Today the trademark is a way to attract the public. Consumers look at trademarks to choose goods and services which increases the role of trademarks in global marketing. The economic value of trademarks in attracting consumers requires that firms manage and protect them comparably to other assets. The industrial property system offers are legal means for such protection. The purpose of this research paper is to explain the trips agreements in detail and to analyze the criticism made on it.”