iMAS: An Intelligent Mobile Advertising System: Development and Implementation

Abstract

Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services and Global Navigational Satellite Systems provides the capability for transport of real-time, scheduled, location-based advertising to individuals and businesses. This paper introduces location-based marketing and iMAS, a related novel intelligent mobile advertising system. Following an overview of location technologies, the iMAS prototype is presented. Evaluation is discussed as well as the testing strategy, results and open research questions.