On the Consumption of Negative Feelings

Eduardo B. Andrade, Joel B. Cohen
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引用次数: 299

Abstract

How can the hedonistic assumption (i.e., people's willingness to pursue pleasure and avoid pain) be reconciled with people choosing to expose themselves to experiences known to elicit negative feelings? We assess how (1) the intensity of the negative feelings, (2) positive feelings in the aftermath, and (3) the coactivation of positive and negative feelings contribute to our understanding of such behavior. In a series of 4 studies, consumers with either approach or avoidance tendencies (toward horror movies) were asked to report their positive and/or negative feelings either after (experiment 1) or while (experiments 2, 3A, and 3B) they were exposed to a horror movie. We demonstrate how a model incorporating coactivation principles and enriched with a protective frame moderator (via detachment) can provide a more parsimonious and viable description of the affective reactions that result from counter-hedonic behavior.
消极情绪的消耗
如何使享乐主义假设(即人们追求快乐和避免痛苦的意愿)与人们选择让自己暴露在已知会引发负面情绪的经历中相协调呢?我们评估(1)消极情绪的强度,(2)事后的积极情绪,以及(3)积极情绪和消极情绪的共同激活如何有助于我们对这种行为的理解。在一系列的4项研究中,有接近或回避倾向(对恐怖电影)的消费者被要求报告他们在(实验1)或(实验2、3A和3B)观看恐怖电影后的积极和/或消极感受。我们展示了一个结合共激活原理并丰富了保护框架调节因子(通过分离)的模型如何能够为反享乐行为产生的情感反应提供更简洁和可行的描述。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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