Environmentally Friendly Hotel Service as a Challenge for Innovations and Social Responsibility

Abstract

Global environmental problems of natural resources, alongside growing pollution as climate changes challenge the ways people live as well as their needs and requirements. It becomes more and more evident that not only customers but the entire society expects much more from firms than simply a well-made product or a reliable service. They are becoming less and less tolerant of companies that fail to address their responsibilities to environment which call on corporations not just to look at profits or dividends when making decisions, but also to consider the immediate and long-term social and environmental consequences of their activities [1].