Study on the Protection of Intangible Cultural Heritage and the Utilization of Rural Tourism—Taking Yangliuqing Town, Xiqing District, Tianjin as an Example

Abstract

The report of the 19th National Congress of the Communist Party of China pointed out that without a high degree of cultural self-confidence and without the prosperity of culture, there would be no great rejuvenation of the Chinese nation. The tourism utilization of intangible cultural heritage has exerted the advantages of both tourism industry and cultural industry, which helps to establish cultural self-confidence and cultural identity. Based on this, this study takes Tianjin Yangliuqing Town as the research object, which is to solve the problem that its rich regional culture and many cultural relics cannot be rationally utilized. Using the field investigation method and household visits, it is concluded that only the intangible cultural heritage can be properly protected and the intangible cultural heritage unique to Yangliuqing Town can be excavated in order to promote the development of tourism, industry and inheritance. Provide countermeasures for tourism development