Communication Analysis of the Political Image of the Demokrat Party on Social Media

Tiara Friska Mauliana, Ahmad Sampurna
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Abstract

Technology has infiltrated human life in many ways. One of the most common technological developments is social media. Not only for the general public, but also the political world is inseparable from social media in this era. For political actors, social media is a platform to contain positive support. But with the ease of stemming positive images, it cannot be denied that social media can also be a boomerang that can damage their political image at any time. This paper focuses on discussing the Demokrat Party's political communication in shaping its political image, especially on social media platforms. By using a descriptive method, namely taking sources from other literature. In this paper, the use of social media by the Democratic Party will be presented. Furthermore, in terms of the political communication used, it can be concluded that social media also plays an important role as a campaign platform and in building the party's image.
民主党政治形象在社交媒体上的传播分析
科技已经在许多方面渗透到人类的生活中。最常见的技术发展之一是社交媒体。在这个时代,不仅仅是普通大众,政治世界也离不开社交媒体。对于政治行动者来说,社交媒体是一个包含积极支持的平台。但不可否认的是,社交媒体也有可能成为随时损害政治形象的“回旋镖”。本文主要讨论民主党在塑造其政治形象方面的政治传播,尤其是在社交媒体平台上的政治传播。采用描述性方法,即从其他文献中获取资料。本文将介绍民主党对社交媒体的使用。此外,在政治传播使用方面,可以得出结论,社交媒体作为竞选平台和塑造党的形象也发挥了重要作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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