Extraction of User Demands Based on Similar Tweets Graph

Takayasu Fushimi, Kennichi Kanno
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Abstract

Twitter is used by many users, and posted tweets include user's straightforward real intention. Therefore, we can obtain various opinions on items and events by collecting tweets. However, since the tweets are posted one after another over time and are represented by characters, it is difficult to grasp the overall picture of opinions on items. Therefore, by visualizing opinions on items, it is easier to grasp the whole picture more clearly. In this study, we collect tweets including item names and construct a graph connecting similar tweets. Then, from the connected component, we attempt to extract expressions related to user demands. Also, when constructing a similar tweet graph, it is necessary to appropriately set the similarity threshold. If the threshold is too low, unrelated tweets will be connected and a connected component will consist of different demand expressions. On the other hand, if the threshold value is too high, the demand expression of the same meaning will be divided as other connected components due to some notation fluctuation. In this paper, by focusing on the occurrence probability of the demand expression appearing in each connected component and defining the purity and the cohesiveness, we propose a method of setting the apropriate similarity threshold. In our experimental evaluations using a lot of tweets for two games “Mario tennis ace” and “Dairanto smash brothers SPECIAL”, we confirmed that opinions such as “interesting” or “difficult” can be extracted from similar tweets graph constructed by the appropriate similarity threshold value. We also confirmed that we can overlook the demands related to items.
基于相似推文图的用户需求提取
Twitter被很多用户使用,发布的tweets包含了用户直接的真实意图。因此,我们可以通过收集推文来获得对项目和事件的各种意见。然而,由于这些推文是随着时间的推移一个接一个发布的,并且是用字符来代表的,所以很难掌握对项目的意见的全貌。因此,通过可视化对项目的看法,更容易更清楚地掌握整体情况。在本研究中,我们收集了包含商品名称的推文,并构建了一个连接相似推文的图。然后,从连接的组件中,我们尝试提取与用户需求相关的表达式。此外,在构建相似推文图时,需要适当设置相似度阈值。如果阈值过低,则不相关的推文将被连接起来,连接的组件将由不同的需求表达组成。另一方面,如果阈值过高,同一含义的需求表达会因为符号波动而被划分为其他连接的分量。本文通过关注需求表达在各连通构件中出现的概率,定义其纯度和内聚性,提出了一种设置合适相似性阈值的方法。在我们对《马里奥网球高手》和《Dairanto smash brothers SPECIAL》两款游戏的大量推文进行实验评估中,我们证实了通过适当的相似度阈值构建的相似推文图可以提取出“有趣”或“困难”等意见。我们也确认可以忽略与项目相关的需求。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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