THE FALL OF PUBLIC RELATION OFFICER AND THE RISE OF INFLUENCER IN THE INDONESIAN GOVERNMENT

Abstract

. This paper aims to reveal that the Public Relations Officer within the Government of the Republic of Indonesia has lost its primary function, from the end of 2019 to throughout 2020; instead of maximizing the position of Public Relations, they tend to prefer recruiting influencers to promote the work programs and policies which they make. The research used in the writing of this paper is a case study research. The author completed the case of massive influencer deployment on social media by the Indonesian Government to get support in passing the Undang-Undang Cipta Kerja or what is often referred to as the Omnibus Law. The results of this study indicate that instead of maximizing the Public Relations Officer's role to understand the importance of the Omnibus Law, the Government prefers to maximize influencers to offer a counter-discourse for any opinion that rejects the Omnibus Law