Measure Brand Influencing Index across Social Media Platforms

Abstract

The growth of social media has influenced the way people communicate with each other. The social media platforms even play an important role to understand the business and customers better. This study is an effort to identify the factors that influences the brand index across different social media platforms. The factors are determined using different hypothesis and sentiment analysis on Godrej brand appliances. The data is gathered from different social networks like Facebook, Twitter, Instagram, and LinkedIn. The findings of the study determine the key factors that influence the brand loyalty. This study serves as a foundation for the e-commerce domain, internet marketing and the business sectors wherein brand influencing factors plays a vital role to promote the business and increase the retention of customers.