Communicative-Cultural Memory: Mass Media Identification Resources

Abstract

The first part of the monograph “Mass Media as a Mediator of Communica­tive-Cultural Memory” considers key methodological and theoretical-practical issues that determine the novelty of the study results, as well as the specifics of the research. Communicative-cultural memory is identified as an object of inter­disciplinary study and presented as a special symbolic form of communicating subjects, actualization and translation of cultural meanings, memorial signs of various kinds, extending beyond the experience of individuals or groups. Communicative-cultural memory is identified as an object of interdisciplinary study and presented as a special symbolic form of communicating subjects, actualization and translation of cultural meanings, memorial signs of various kinds, extending beyond the experience of individuals or groups. The accent is made on how new information technologies can be used both as a necessary element of the self-organization of civil society and as a tool to implement the manipulative intentions of actors. The measure and degree of social responsibility of the diversity of subjects of information activity, as well as the information culture of individuals, are the dominant features. It is considered in the monograph in the scientific discourse and is defined by the authors as an actualized social practice of “space”, which includes various meanings, cultural codes, methods and the latest technologies of their production and reproduction, transmission and storage, as well as texts and other forms of materialization of information, usually directly related to the mass media. A systematic analysis of recent practice has allowed the authors to implement an approach that identifies the culture of mass media production in general and the specifics of the profes­sional culture of journalists of the digital age in particular as the most important resources contributing to the effective identification of moral and philosophical values of Russian society. As it is proved, as system-forming factors of optimi­zation of media processes management, they should include such components as the professional and educational level of employees, creativity, technological and performing discipline, system use of possibilities of all variety of sources and information resources, orientation on dialogue character of created texts and some others. Professional culture as a concept with a creative meaning implies a search for the dominant features characterizing its level of development, which requires identification of certain criteria and indicators. The normative, profession­al-communication and social-personal characteristics of a digital-era journalist can serve as sufficiently clear “markers”, as substantiated, which can be defined also as a more or less successful model of human realization in the profession.