Application research of customer big data analysis for online shop based on smart cloud platform tools

Abstract

Customer data analysis is getting more and more attention from online stores. The article takes a large e-commerce enterprise’s sportswear flagship store as an example to study the application of Tmall platform’s data analysis tools in the analysis of online store customer data. The steps of analyzing customer data in online stores mainly include collecting customer data, providing customer portraits, analyzing customer data, and formulating an action plan.