The Relationship between ESG Management of Food Service Companies and Brand Image, Corporate Reputation, and Purchase Intention

Abstract

This study aims to investigate the relationship between ESG management of food service companies, brand image, corporate reputation, and purchase intention for consumers. The goal was to establish the academic background of ESG management activities and the theory of consumer behavior in the food service industry and to provide academic and practical implications for ESG management activities of food service companies. It is the result of this study. Hypothesis 1, “ESG management will have a positive (+) effect on the brand image”, was adopted. Hypothesis 2, “Brand image will have a positive (+) effect on corporate reputation”, was adopted. Hypothesis 3, “Brand image will have a positive (+) effect on purchase intention”, was adopted. Hypotheses 4 and 5, ESG management was found to have a positive (+) effect on corporate reputation and purchase intention by completely mediating brand image. Hypotheses 4 and 5 were therefore adopted. This study emphasizes the necessity of ESG management of food service companies and the importance of brand image.