Problems of automation of the broadcasting and production complex

Abstract

In the TV and radio industry, the efficiency of the hardware and software of broadcast production complexes is the basis of competitive advantage, and therefore, in the context of global digitalization, television industry companies face the task of constantly improving broadcast production complexes. Such improvement is largely provided by new technologies, some of which are aimed at automating broadcasting processes. In the article, the author analyzes the existing problems of automation of broadcast production complexes and concludes that such problems are caused by the desire of TV and radio companies to replace the traditional approach to the production of programs using a team of specialists with software.   However, the effectiveness of this approach is questionable, especially if the release of the program is associated with live work, where in an uncertain situation it is not possible to react promptly to any events using automated software. Hence, automation of production processes in the field of broadcasting becomes an effective and economical technology only with the correct configuration of the software and careful calculation of automation prospects. The real prospects for automation of broadcast production complexes are currently in almost unexplored areas for the television sphere - the areas of voice control, which is based on artificial intelligence based on various algorithms for training artificial neural networks, which requires additional study and development of an appropriate model adapted to a specific task.