Analysis of Purchase Behavior of Residential Solar Roof Top PV Adopters

EnergyRN: Solar Integration (Topic) Pub Date : 2019-09-30 DOI:10.34218/ijm.10.5.2019.003

Kausar Suraiya Quraishi, Salmah Ahmed

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引用次数: 5

Abstract

Residential Solar Roof Top PV (RSRTPV) is a nascent technology and though India is a sun kissed land, yet the PV technology has not gained momentum by way of installations of roof tops in the residential sector.

The objective of this study is to get an insight into the purchase behavior of the residential solar roof top adopters in the city of Chennai, South India.

The study is based on primary data which was collected using a questionnaire. This RSRTPV adopter centric research of 105 respondents was conducted in the city of Chennai in South India. A structured, undisguised, questionnaire with 46 preselected questions was adopted after pilot testing. The length of the survey questionnaire was kept optimum with close-ended questions based on Likert scale to elicit quick responses, by the sampled adopters.

The demographic variables of the respondents indicate the green profile of a PV adopter. The study reveals their domestic consumption details like the nature of RSRTPV system, its size, type of installation, roof top area, type of dwelling and the financial option of the consumers etc. reflecting the characteristic status of RSRTPV installations. The study concludes that consumers’ experience, purchase behavior, knowledge of technology, its beneficial effects, accessible information on installations and customized financing options are vital inputs for aggressive market development of RSRTPV. The study also concludes that residential solar roof top segment remains the least developed, with its small transaction size, lower tariff and less third-party ownership.

The study identifies the need for consumer awareness to translate into interest in and adoption of RSRTPV. Chennai has 8.69 million population, while it has only 350 MW of roof top solar, which implies that the offtake is poor owing to loans and subsidies, not being nattractive to induce adoption. Research points the need for bringing about local laws mandating solar with net/gross metering regulations/relevant tariff rules for uptake of solar installations

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住宅太阳能屋顶光伏用户购买行为分析

住宅太阳能屋顶光伏(RSRTPV)是一项新兴技术，尽管印度是一个阳光普照的国家，但光伏技术还没有通过在住宅部门安装屋顶而获得动力。本研究的目的是深入了解印度南部钦奈市住宅太阳能屋顶采用者的购买行为。该研究基于通过问卷调查收集的原始数据。这项以RSRTPV采用者为中心的研究是在印度南部的金奈市进行的，共有105名受访者。在试点测试后，采用了一份包含46个预选问题的结构化、不加掩饰的问卷。调查问卷的长度保持最佳与封闭的问题，基于李克特量表，以引出快速的反应，抽样采用者。受访者的人口统计变量表明了光伏采用者的绿色概况。该研究揭示了他们的国内消费细节，如RSRTPV系统的性质，其规模，安装类型，屋顶面积，住宅类型和消费者的财务选择等，反映了RSRTPV装置的特点地位。研究认为，消费者的经验、购买行为、对技术的了解、技术的有益影响、可获得的安装信息和定制的融资选择是RSRTPV积极开拓市场的重要投入。该研究还得出结论，住宅太阳能屋顶领域仍然是最不发达的领域，其交易规模小，关税较低，第三方所有权较少。该研究确定了消费者意识转化为对RSRTPV的兴趣和采用的必要性。金奈有869万人口，而它只有350兆瓦的屋顶太阳能，这意味着由于贷款和补贴，承购量很低，无法吸引人们采用。研究指出，有必要制定地方法律，强制使用太阳能，并制定净/总计量条例/有关太阳能装置使用的关税规则

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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EnergyRN: Solar Integration (Topic)

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