The performance for the product value chain model in marketing orientation

Abstract

It has been an important issue on how to get universities to better contribute to the innovation process, especially in the knowledge-based economy. No company can operate in every market and satisfy every need, and therefore companies do best when they define their target market carefully and prepare a tailored marketing program. We compare existing component technologies for marketing information systems with respect to industrial requirements. The requirements are collected from the massage chair industry, but our findings are applicable to similar industries developing for marketing information systems. The company needs to gather information about their target customers to aid them in developing products and services. All of these things are accomplished through marketing and marketing information systems. In this research, we developed a systematic procedure to identify decision-making criteria/performance indicators and a quantitative model to evaluate and compare the performance of medical technologies in Taiwan. The aim of developing such a modeling approach is intended to help enterprise executives (1) evaluate and choose new marketable value, and (2) monitor and improve the performance of existing products design. An empirical application has been conducted to explore and test the feasibility and applicability of the model.