Namelette: a tasteful supporter for creative naming

Abstract

In this paper, we introduce a system that supports the naming process by exploiting natural language processing and linguistic creativity techniques in a completely unsupervised fashion. The system generates two types of neologisms based on the category of the service to be named and the properties to be underlined. While the first type consists of homophonic puns and metaphors, the second consists of neologisms that are produced by adding Latin suffixes to English words or homophonic puns. During this process, both semantic appropriateness and sound pleasantness of the generated names are taken into account.