Factors’ Affect on the Viettel Corporation Brand, Vietnam

Abstract

Apparently, brand is now gradually becoming an important intangible asset of the business. It is really a sharp and useful tool to help businesses compete and develop sustainably. Today, many customers choose to buy goods because that product is affixed with a famous brand. Therefore, the brand has brought great value to the business. The article focusses on analysing the factors affecting the expansion of Viettel corporation brand from the perspective of customers, thereby proposing recommendations to help Viettel, in particular, and Vietnamese businesses, in general, to expand their brands successfully.