Haters vs. lovers on Facebook

Suvremene teme Pub Date : 2021-12-28 DOI:10.46917/st.12.1.2
Milica Vučković
{"title":"Haters vs. lovers on Facebook","authors":"Milica Vučković","doi":"10.46917/st.12.1.2","DOIUrl":null,"url":null,"abstract":"This paper tries to answer what is the dominant sentiment of comments that users leave on the Facebook fan pages of politicians in power. To answer this question, first the auto-code sentiment analysis of nearly 44,000 comments posted on the Facebook fan page of former US president Barack Obama was conducted. Secondly, content analysis was conducted on 2,411 comments posted on former Croatian president Ivo Josipović’s Facebook fan page. The results of auto-code sentiment analysis showed that examined comments in Obama’s case were mostly neutral and positive, while negative sentiment was the least represented in Obama’s case. The results of content analysis in the Croatian case revealed that the dominant sentiment of all comments was also positive. Finally, it was revealed that the response rate in both cases was zero, what tells us that Obama and Josipović used Facebook only for top-down communication, while the interactive potential of Facebook was neglected.","PeriodicalId":288085,"journal":{"name":"Suvremene teme","volume":"237 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Suvremene teme","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.46917/st.12.1.2","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

This paper tries to answer what is the dominant sentiment of comments that users leave on the Facebook fan pages of politicians in power. To answer this question, first the auto-code sentiment analysis of nearly 44,000 comments posted on the Facebook fan page of former US president Barack Obama was conducted. Secondly, content analysis was conducted on 2,411 comments posted on former Croatian president Ivo Josipović’s Facebook fan page. The results of auto-code sentiment analysis showed that examined comments in Obama’s case were mostly neutral and positive, while negative sentiment was the least represented in Obama’s case. The results of content analysis in the Croatian case revealed that the dominant sentiment of all comments was also positive. Finally, it was revealed that the response rate in both cases was zero, what tells us that Obama and Josipović used Facebook only for top-down communication, while the interactive potential of Facebook was neglected.
Facebook上的仇恨者vs.爱人
这篇论文试图回答什么是用户在掌权的政治家的Facebook粉丝页面上留下评论的主导情绪。为了回答这个问题,首先对美国前总统巴拉克•奥巴马的Facebook粉丝页面上发布的近4.4万条评论进行了自动编码情绪分析。其次,对克罗地亚前总统伊沃·约西波维奇的Facebook粉丝页面上发表的2411条评论进行内容分析。自动编码情绪分析的结果显示,在奥巴马的案例中,被审查的评论大多是中性和积极的,而在奥巴马的案例中,负面情绪最少。克罗地亚案件的内容分析结果显示,所有评论的主要情绪也是积极的。最后,我们发现在这两种情况下的回应率都是零,这告诉我们奥巴马和josipoviki只使用Facebook进行自上而下的交流,而忽视了Facebook的互动潜力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信