Research on the Relationship between Corporate Brand Equity and Firm Performance

Abstract

According to the relationship between corporate brand equity and performance, it can provide reference for the positioning and management methods of brand assets in business decision-making. Based on the data of China's electronic consumer enterprises from 2014 to 2015, this paper proposes a regression analysis method that uses the growth rate of corporate brand equity as the independent variable and the annual operating income as the dependent variable to study the correlation between brand equity and corporate performance. There is a positive correlation between brand equity value and corporate performance. The higher the corporate brand equity, the greater the positive effect on corporate performance.